Paradox

Paradox is a bold footwear brand created for those who challenge the status quo. This project focused on building an identity that captures the spirit of rebellion and individuality. It is a brand for free-thinkers who don’t follow the rules.

The design features sharp typography, striking contrasts, and modern, edgy details to create a visual system that feels unapologetic and fearless. Paradox is more than just a shoe. It is a statement of independence and self-expression.